About
SMART MICE INTERNATIONAL was born out of the vision and development work of the Street of Gold Foundation, with the aim of supporting and strengthening local MICE groups and professionals across Africa.
Established over 11 years ago, SMART MICE INTERNATIONAL has grown into a platform dedicated to connecting MICE professionals, organizations, destinations and partners while promoting the development of the Meetings, Incentives, Conferences and Exhibitions industry across Africa and beyond.
With the commitment and dedication of our team and partners, we have supported and contributed to initiatives that create opportunities for people at different levels of the MICE ecosystem.
Supporting the Next Generation of MICE
Our work extends beyond events and conferences. We believe in building an inclusive MICE industry that creates opportunities for women, youth and children, while strengthening professional networks across Africa.
Through our collaboration and support for initiatives including:
- Women in MICE – empowering women entrepreneurs and professionals in the MICE industry.
- Youth in MICE – creating opportunities for young people to learn, participate and build careers in MICE.
- Kids in MICE – introducing children to the world of events, tourism, hospitality and MICE from an early age.
- MICE Africa – supporting continental collaboration and the development of Africa’s MICE industry.
- Golden Experience Awards – celebrating excellence, achievement and leadership within the MICE industry.
- Heroes Awards – recognizing individuals and organizations making outstanding contributions to society and industry development.
- Miss MICE Global – providing a platform that connects leadership, talent, cultural representation and the global MICE industry.
Our Journey Continues
From the foundation of the Street of Gold Foundation to a growing international MICE network, our journey has always been driven by one belief:
When we connect people, create opportunities and work together, we can transform the future of MICE.
Our Vision
To build a stronger, more connected and globally competitive MICE industry, with Africa playing a leading role on the international stage.
Our Mission
To create opportunities, partnerships and platforms that empower MICE professionals, organizations and destinations through events, consulting, training, networking, innovation and international collaboration.
Our Purpose
SMART MICE INTERNATIONAL exists to support, connect and develop the MICE industry by creating platforms for collaboration, education, networking, recognition and international engagement.
SMART MICE INTERNATIONAL
Connecting People. Creating Experiences. Driving Global MICE Development.
We believe Africa has enormous potential in the global MICE industry. By strengthening local organizations and connecting them with international partners, we aim to contribute to sustainable tourism, economic development, entrepreneurship and professional growth.